As Black Friday, Cyber Monday and consumerism seem to have become the focus of the holiday season, we’re thankful for companies like Patagonia who remind us that gear is at it’s most beautiful when it bears witness to the stories we tell. We’re proud to be customers and fans of the products that Patagonia makes as well as the way in which they make them and the way they do business. We hope you’ll enjoy this short film by Patagonia and that you’ll consider opting out of the shopping frenzy this year.